Lenovo, the new makers of the “IBM” Thinkpad, are toying with the idea of changing the Thinkpad’s classic black to a titanium finish. And they want your opinion, so let them know which side you’re on (hint — choose black). Perhaps best about the whole marketing gimmick is the Persuadatron. The best choice is the CEO with the british accent — he says the following (it’s fantastic):

I like black. Black means profit, a word that’s very dear to my heart. Besides, this titanium thing has fad written all over it. People don’t want looks. They want reliable, powerful workhorses. Like my good self. Choosing black is like money in the bank.

This entry was posted on Monday, January 16th, 2006 at 8:35 pm and is filed under As Found Elsewhere, Geekery. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.